Admittedly we have delayed sharing much info on who we are, what A7 means, what our mission statement, values, driving force etc. is.
A7 started first as an idea before it ever was a company. The origin or inception of the idea that became A7 was born in early 2013, at a time when Jasen our Founder felt complacent in life and that he could and should do more for the world around him.
The goal was then to make an impact through helping others. The search became directed at finding the best way A7 could help the world within its given resources and knowledge.
The next day, in 2013 Jasen started a Facebook page to take the first steps. This Facebook page was originally called “Becoming the better you” and it hosted articles, advice and tips to encourage and inspire others to live a better life through fitness. That page eventually birthed a YouTube channel in 2014 by the name “Elevate your Potential”. The channel shared everything from cooking, to training footage, meet footage, product reviews, comedy skits and really was the first step in bringing a personality to what became A7. Then two months later the YouTube channel and Facebook page were renamed to “A7”.
On a very hot and humid day in 2015, Jasen had an injury when squatting in a gym in Atlanta. This gym did not have air conditioning and even with adequate chalk the barbell slipped and rolled down Jasen’s back during squats resulting in damage to the ligaments in his elbow. This injury brought on frustration but also desire for a solution. Jasen realized that if a silicone type grip were applied to the back where the bar rests it could hold up better in similar anti-friction conditions.
Proof of concept samples were quickly produced and they worked well. The first order for production was placed and a website was opened in August of 2015. For over two years the idea that grew to A7 slowly blossomed finally into a company with a product for sale that can help others. It was realized with this same principle of improvement and focus applied that A7 can make a better experience in many more product categories.
The core values were established early on and became the driver for the future focus. They birthed our mission statement: “A growing movement dedicated to helping others reach their full potential”. This means always focusing on innovation, creating the highest quality and keeping level prices. Maintain respect for the customer and never disrespect them by over-marketing to them or with pushy sales gimmicks. Never offer coupons but fair prices to keep shopping easy.
Never treat new or existing customers differently but instead treat everyone fairly. Find ways to give back, improve the community and help those who support our mission.
A7 quickly grew and first joined early on was Jasen’s wife Tatyana.
A7 is powered by many other great Team Members that act as a driving force in all we do.
The Distributors that are appointed to each region outside of the United States of America allow A7 to extend our ability to help the community easier. Each Distributor follows and believes in the A7 core values and sets out on the goal to help you reach your full potential.
We believe in you. Thank you for believing in us!
The “A” on A7 is short for the word "Approaching" and the number "7" refers to "perfect" or "complete" as outlined in many religions and belief practices.
A7 means Approaching Perfection or Approaching Completion. Both references as A7 are to remind us as humans to always seek the development of our higher selves and be good to the world. Approaching Completion, Approaching Perfection – Evolve and improve.
We are driven in life to evolve and improve constantly. We are never perfect but always maintain focus and drive on overcoming our present limitations.
We are Approaching Seven, are you?
The mindset of improvement is at the core of humanity. Everything we appreciate is driven from this evolutionary drive towards betterment and DEMANDING GREATNESS in all aspects of life.
NEVER STOP THE PROGRESS
Life and the progress necessary to successfully navigate is that never ending road we are on from birth till death. The challenges of life are constant and the drive we maintain to overcome the challenges allow the progress to continue. Our original mantra of NEVER STOP THE PROGRESS is the driving force in all we do. Betterment, improvement, progress, that is what we are all after.
STRONGER THAN BEFORE
The practice of ever-evolving into a better version of yourself. Recognizing the situations that once felt heavy, literally and/ or metaphorically become warm ups overtime as the individual grows STRONGER THAN BEFORE.